Identity Theft .gov

web | UX | IA | content strategy | visual design | research

The design of IdentityTheft.gov was driven by empathy for identity theft victims. My goal was to help people feel less overwhelmed and more confident in their next steps.


I collaborated on user interviews, created personas, produced wireframes, front-end design comps and various documentation.

I also collaborated on all aspects of usability testing and QA.

Prior to launch, only 37% of identity theft reports were submitted online.

After launch, online reports rose to 68% - both saving money and providing better citizen service in the form of more tailored recovery plans.

Honors:

Won the 2016 Center for Plain Language Grand ClearMark Award recognizing the highest achievement of “clarity and simplicity.”

Won the 2016 ACT-IAC Impacter Award recognizing “greatest magnitude of innovation results and benefits” among “the brightest minds in government IT problem solving.”

Nominated for a 2017 Service to America Medal from the Partnership for Public Service, recognizing “the many ways our government is making our country better, safer and stronger.”

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